As we expected, Amazon India has today launched Amazon Music in India — the company’s online music streaming service. The service is a part of Amazon Prime membership, thus the user’s won’t have to pay extra for this service.
With the launch of Amazon Music in India, the Amazon Prime membership now consists of faster shipment deliveries, Prime Video and now Amazon Music. The company had soft-launched the service in India but was restricted to the Amazon Echo smart speaker line-up.
Amazon recently signed a deal with T-Series — India’s largest music label — to bring its catalog of 150,000 songs to the streaming service. Like Prime Video, Amazon is focusing on regional content as the main differentiator with Amazon Music.
The company had inked deals with major labels in the country, which includes Sony Music, Saregama, Times Music, Tips Music, Zee Music, Venus Music, and Warner Music Group, ensuring that there’s no shortage of Bollywood and regional music on the music streaming service.
When you first start using the service, you’ll be able to choose your preferred language from Hindi, English, Punjabi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Bhojpuri, Gujarati and Rajasthani. You can alter this from the Settings page as well.
In India, the company will be competing against the likes of Saavn, Gaana, Wynk, Hungama, Google Play Music and Apple Music, among others. While both Apple and Google claim around 40-45 million songs in their catalogue, Amazon India doesn’t advertise a figure. Music Downloader App has also been in trend since quite a while now.