The Indian Wire » Startups » Amazon stretches ‘packaging-free shipment’ programme to 9 Indian cities

Amazon stretches ‘packaging-free shipment’ programme to 9 Indian cities


A multinational technology company Amazon, is expanding its ‘packaging-free shipment (PFS) programme. It is an India-first initiative, to nine cities including Delhi, Mumbai, Ahmedabad and Nagpur.

Through this initiative, Amazon aims to reduce the waste generated from secondary packaging of customer orders. 

The programme, under which orders are shipped in their original packaging without any secondary or additional packaging, will also be available in Bengaluru, Gurgaon, Noida, Chennai and Hyderabad.

“This is an India-first initiative and ties into Amazon’s global ‘Shipment Zero’ vision, an initiative to deliver zero net carbon shipments (by 2030). The pilot began in July last year in Bengaluru when we delivered the relevant customer orders packaging-free and received positive feedback,” an Amazon India spokesperson said

Products that are shipped packaging-free include automotive accessories, tech accessories, home and home improvement products, shoes and luggage.

Amazon is world’s largest e-commerce marketplace, founded by Jeff Bezos in 1994. The company initially started as an online marketplace for books but later expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry.

“Feedback from customers had indicated that they are looking for more sustainable packaging solutions”, Akhil Saxena, vice president at Amazon India, said.

“This has led to the new packaging innovation delivering products packaging-free. Our investment in protecting the environment ensures a triple win. It is good for our planet, good for our customers and community, and good for the business as well,” Saxena added.

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