E-commerce giant Flipkart has launched 2GUD, its platform for refurbished goods, as it shuts down eBay. It was earlier reported that Flipkart will be launching its own platform as it ends its partnership with eBay.
This news comes soon after it was announced that Flipkart acquired AI-powered startup Liv.ai, to target customers in tier 2 cities.
Currently, 2GUD provides products across categories including mobiles, laptops, tablets, smart watches, and accessories, more categories are expected to be added soon. While the platform is accessible only through the mobile web only, the desktop website and mobile app will be launched later.
Talking about the new platform, Kalyan Krishnamurthy, CEO, Flipkart, said, “As a market leader, Flipkart has always tried to solve for India and offer a more fulfilling shopping experience in every aspect. With 2GUD, we have removed the trust deficit that exists in the refurbished goods market, and along with the added convenience, are offering customers yet another avenue to access quality products at the most affordable prices.”
2GUD offers its customers a 3 to 12 months warranty on its products, along with the option for 10-day easy returns policy, and assures the products to be certified and graded by professional. These features will surely help build trust among the new buyers, along with lucrative prices of the refurbished products ranging from 50-80% of the new products.
Since the acquisition of Flipkart by Walmart in a landmark deal, the Indian e-tailer has accelerated its plans to expand into different domains. Over the last two months, Flipkart has applied for NBFC license, to venture into digital lending. It has also launched its online grocery store “Flipkart Supermart”. Flipkart has also launched its loyalty scheme “Flipkart Plus”, to take on Amazon Prime.