Gurugram-based O4S raises $2.1 million from Venture Highway to expand operations pan India

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O4S, a Gurugram-based SaaS startup has raised $2.1 million in Pre-Series A funding led by Venture Highway to expand its operations in India. The startup will use the funds to strengthen its workforce, accelerate client acquisition, and build technology infrastructure across industries within India.

“In the past one year, we have tracked over 500 million unique products across 100 thousand retailers in general trade. Over 10 million consumers have verified their products using O4S. This has helped brands increase their shelf space and tighten control over the quality of goods sold to the consumer. This new funding will aid our next phase of growth to enable fraud-free supply chains and become a SaaS offering of choice,” Divay Kumar, CEO at O4S said.

O4S was founded in May 2016 by Divay Kumar and Shreyans Sipani. It currently focuses on industries such as Agriculture, FMCG, Pharmaceuticals and Personal Care products.

While, Venture Highway was founded by Samir Sood, a former business leader from Google. It is an early stage fund focused on investing in technology businesses in India.

The three-year-old startup O4S, till date, has raised a total of $2.5 million including a seed investment of $400,000 in 2017.

“With businesses focusing on increasing deeper engagement with retailers and end users, obtaining visibility along the supply chain has become more important than ever before. O4S has been successful in winning key contracts with large marquee brands within a short span of time,” said Samir Sood, Founder of Venture Highway.

With a team of over 40 enthusiasts, O4S counts over 25 prominent companies as clients across India and Middle East Asia.

Some of the significant SaaS based startups includes Freshworks, PineLabs, Druva, Practo, BlueJeans Network, Deskera, and many more.

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