Apart from having a large fan following in India, Chinese handset maker Xiaomi has failed to satisfy its customers. Due to the ridiculous flash sale on Flipkart, customers have complaints about product always being out of stock. To overcome this problem the company has planned to go offline and launch 100 Mi Homes in India.
The company has launched its first store in Bengaluru recently and will be opening shortly in major cities like Delhi, Mumbai, Hyderabad and Chennai. The Bengaluru’s Mi Home is near to the company’s head office to get an appropriate user feedback. ‘Mi Homes’ in Bengaluru is providing consumers with experience and stock available for purchase under one roof.
Mi India claims that these Homes will never go out of stock and prices will be the same as they are online. They also believe that these Homes will disrupt their offline retail market in India.
After the successful launch of Bengaluru Home, the company will be opening at least 100 Mi Homes in next two years.
Before the opening, the company has only 14.2 percent market share in the offline space. Let see ‘Mi Homes’ will help change this statistics or story remains the same.