YouTube has announced that they plan to invest $5 Million in Creators for Change program. This is in response to the series of scandals that happened on this media sharing platform.
YouTube Creators for Change is a global initiative that supports creators who are working on social issues and promoting awareness on YouTube channels. Some of the creators are Abdel En Vrai, All India Bakchod, Barış Özcan, Cameo Project, Dina Torkia, John Green.
This will provide this service to those who create the change and empower young people through their channel. YouTube had partnered 39 You Tubers in 2016, who have released dozens of videos about discussing important issues and promote empathy and understanding. YouTube said to bring in more creators. “We will engage more creators in the program, arm the wider YouTube community with new tools and education on how to create change, and empower more young people to use their voices to encourage positive social messages,” wrote Juniper Downs, Head of YouTube Public Policy on the YouTube.
The “impact project” of YouTube has raised awareness about topics like racism, bullying, plight of refugee, police brutality and wrong stereotypes about Muslim women.
“It’s our duty to not promote just the negative, but the positive,” YouTuber Sam Saffold told.“There are so many positive YouTubers who don’t get the attention they deserve.”
YouTube changed it’s policies after a top YouTuber uploaded the filming of a suicide victim in Japan. He has been the top influencer to the young generation especially children. He later then took down the video but still different versions of the video were uploaded by others. A week later, YouTuber removed him from Google Preferred ad program and has put his other YouTube projects on hold.
“Video is a powerful medium to open minds to new perspectives and shared experiences. Creators prove that to us every single day. And we think Creators for Change in 2018 will reach and inspire even bigger audiences,” Juniper Downs added.