Ritesh Sidhwani, producer of “Rock On 2”, tells that due to the demonetization of Rs.1000 and Rs.500 there has been an adverse effect of the box office collections of this week’s release.
“People are busy queueing up outside the banks and even if they are able to get the new Rs 2000 note they are not able to get the change for it which is affecting the overall collection of the film. If we had any clue about the decision we would have definitely pushed the release date,” Ritesh told.
“We have made a beautiful film and by the time announcement was made, it was Wednesday and the prints were already out. We couldn’t afford to push the release date as the privacy laws in our country are not strong enough to protect the movie from getting leaked. Our two years of efforts would have been wasted. But if the decision had come over the weekend, we would have pushed the release by weeks but that was not possible.”
But even after all this, the producer has hope that the movie will do well after Sunday as word-of-mouth is good.
The film has received mixed critical reviews, but public opinion by large is positive. It is a true sequel and the story starts eight years later from where the first film ended. People have a connection with the film. We hope the collections will pick from Monday.”