Samsung is coming up a new strategy, might kill off the J-lineup
Samsung is mostly planning to kill its J-Series line up may be to streamline the Galaxy Series. The company might try to put the J-Series line up into A-Series soon. Report says.
With the upcoming new move maybe they will streamline the Galaxy series into A-Series and offer mid-tier to low-tier smartphones with the versatility of great line-up and only 3 series left open for options. They would be the S-Series, A-Series & the M-Series.
HIGHLIGHTS
- A report from China says Samsung is killing its Galaxy J-series lineup
- The Galaxy J price points are said to be integrated into Galaxy A family
- Samsung is also reported to bring affordable Galaxy M models
Surprise right after the launch of the latest J Series
The latest report surfaces right after Samsung came into the limelight for teasing the launch of the Galaxy J4+ and Galaxy J6+ in India. Both new smartphones are expected to debut in the country with a price tag between ₹10,000 and ₹20,000.
According to a report by ET News, citing a person familiar with the development, Samsung is considering a major reorganization of its mid- and low-end smartphone ranges by killing the Galaxy J lineup.
Samsung is reportedly planning to kill the Galaxy J series https://t.co/ppu5hM6nY1
— SamMobile – Samsung news! (@SamMobiles) September 17, 2018
The company is, instead, said to have plans to expand its Galaxy A-series lineup by including the Galaxy J-Series price points.
It is also reported that Samsung is set to bring the Galaxy M lineup to replace its online-exclusive Galaxy On-Series mini line-up that is majorly competing against the affordable range of Chinese smartphones in India.
The New Galaxy M-Series Lineup
The Galaxy M models are said will be offered with competitive price tags to make the competition tougher for Chinese smartphones in markets such as India, Latin America, and China.
#Samsung is reportedly planning to cancel the Galaxy J series; to introduce new M series smartphoneshttps://t.co/xC3MStNUt2 pic.twitter.com/etW2Ixfe23
— 91mobiles (@91mobiles) September 18, 2018
The expansion of the Galaxy A lineup alongside killing the existing Galaxy J-Series brand and the launch of the all-new Galaxy M models could help Samsung increase its market share in price-constrained markets such as India and China.
What the A-Series has to offer?
Notably, the Galaxy A-Series models in the current market already offer features like metal unibody, AMOLED displays, and dual rear camera setups to lure customers.
The company also provides its proprietary display feature alongside the “Infinity Display” panels to mimic the experience available on the premium Galaxy S-Series models.
The Revival & comeback
As per a recent Counterpoint report, the Galaxy J-Series models helped to sell volumes of smartphones for Samsung in the second quarter of 2018.
Samsung to merge the J series into the A series, rename Galaxy On to Galaxy M https://t.co/IJjvu2t6FV pic.twitter.com/VyOPws0oxi
— ice cream sandwich (@thermalpaste_) September 18, 2018
The South Korean company made a comeback to the leading position in the Indian smartphone market in the last quarter (Q3). It Surpassed Xiaomi with 29 percent share. The Chinese company, on the other hand, managed to capture a 28 percent share in the last quarter.
“The success of Samsung during the quarter can be attributed to its refreshed J-Series as it launched the most number of models as compared to any brand across multiple price points during the quarter,” Karn Chauhan, Research Analyst, Counterpoint Research, had said, as quoted in the report.