PlayUp has gained entry into Colorado market by launching its online sports app.
The Australia-based PlayUp made its soft launch in the market of Colorado and this makes Colorado the first US market to host PlayUp.
A 10-year agreement with Bull Durham Saloon and Casino in Black Hawk has enabled PlayUP to gain such market access in Colorado.
According to Gambling.com, Dr. Laila Mintas said: “We have developed cutting edge technology platforms for daily fantasy, fixed odds betting, esports, and other solutions we hope to announce soon. Our premium offerings will allow us to compete for a segment of the consumer base in a way that we feel will make us a very strong brand.”
It was added: “Our slogan is ‘your best bet’ and that’s very authentic as we will be very aggressive on pricing and will offer the best odds in the market. Our offering is very broad with 150+ different sports including eSports betting, that sports fans can bet on.”