In the year 2012, Snapchat was launches with an aim of communicating a full range of emotions with the help of images. After many years, with the continuous improvement and adding of features, it helped users to have conversations from visual images. Snapchat has always included in the top social media apps, having 230 million users across the world. The app has never seen a meteoric hike as different apps such as Instagram and TikTok.
With the ban of China apps, TikTok’s popularity has now witnessed a steep downfall, other apps are looking forward towards integrating the feed of vertical video. Last week, Instagram had launched Reels feature, Snap Inc. are now testing upon the vertical swiping feature to navigate between videos on the feed of Discover.
On other social media apps, Snapchat has been a major source of inspiration for changing the designs. The feature of vertical swiping had made TikTok extremely popular among every age group, is now on the verge of testing by Snapchat.
In the Discover feed, users can have a look at the implementation of Snapchat for rolling and currently will be excluding stories from friends. By swiping left or right, users can exit the full-screen view, which is very similar to stories where the feature is used by the users to go from one story to another.
This was first reported by a Twitter user. In one of the image, the user had shared the screenshot of the instructions for swiping while in the next tweet it had a video to exemplify how the swiping navigation functions.
Whereas, ByteDance’s tikTok, which had a huge following of around 800 million active users, is now witnessing a tough phase. After the declaration of ban by Indian government, it is very much expected that TikTok would be banned in U.S, Australia, HongKong and this would also be a golden opportunity for the other apps to bounce back.