The opening match of the Dream11 IPL 2020 where the Mumbai Indians took on the Chennai Super Kings has been declared a stunner in terms of ratings and viewership.
BCCI’s declaration on the opening day’s television ratings for the Indian Premier League (IPL 2020) has brought a huge smile on the faces of IPL advertisers. Quoting a Broadcast Audience Research Council (BARC) survey, BCCI secretary Jay Shah had claimed on Tuesday that a record 20 crore people watched the IPL 2020 opener between the defending champions Mumbai Indians and the men in yellow which held in the Abu Dhabi.
The BARC is yet to officially release the numbers for the opening game but the market is now super-excited and pleased with the declaration by the BCCI Sec. consistent with a report by Exchange4Media – a number of the advertisers have admitted that they need to be got huge spike within the response from the potential customers after advertising on IPL 2020.
The report has quoted Housing.com as an example who have declared that 25%-30% jump in new users came on their platforms in comparison to numbers from the previous week. “We were there on the primary day of the match itself, both on digital and tv, and therefore the leading indicators show a huge season ahead. We are positive that the momentum will still devour and help us in our brand-building exercise,” says Snehil Gautam, Head, Growth and Marketing, Housing.com, Makaan.com and PropTiger.com.
Same has been echoed by Aakash Educational Services Limited that launched their new advertising campaign on Hotstar this weekend and has claimed 40% bump in inbound involves the new courses starting soon.
“The perfect blend of sports and entertainment has worked in favour of the league and helped us build brand awareness. As marketers, we hope the numbers sustain themselves and help us achieve the type of ROI we are watching,” says Anurag Jagati, Head of selling at Aakash Educational Services Limited told E4M.
One of the lead team sponsors on IPL 2020 told InsideSport that they still want to attend and await subsequent week’s numbers to call it an ideal investment for the brand.
“First day numbers are needless to say. We still want to attend for 8-10 days to ascertain how IPL 2020 delivers for us. Post that only we will term it as an ideal investment for us”, said the brand head of leading e-commerce platform.
The first day data released by BARC has made few very excited but few others want to attend for a few longer to ascertain if the initial euphoria is often sustained over the next few weeks.
“The opening matches were exciting, and because the pressure builds abreast of the teams, we might see matches with tighter ends and that’s when the viewership will peak. For us to ascertain the visible impact on our ROI, we’ll need to wait a minimum of a fortnight,” opines A Vijay Narayanan, President, Strategic Marketing at Polycab India Limited told the web site.
IPL 2020: 20 Crore viewers for the opening game on Star India Network & Disney+ Hotstar
The best part about the initial trends is that numbers approaching Star’s Live Streaming Platform Disney+ Hotstar are extremely encouraging. the primary match touched a peak of 8.2Mn concurrent users. The second game between Delhi Capitals – KingsXI Punjab touched a peak of 5.2Mn concurrent users. These numbers become more significant once we take this under consideration that Hotstar has put up a paywall for the league.
BARC will release the numbers of the primary week publicly domain on Thursday. Currently, the info has been shared with the subscribers BARC PreView services.
Launched in April 2018, BARC PreView may be a service wherein the subscribers are ready to access the info of a selected event or show, two days after it’s telecast. PreView data is additionally released through BARC India’s YUMI Analytics software, which is out there on subscription.
Generally, BARC India releases weekly average data every Thursday for the amount between Saturday to Friday of the previous week in its YUMI Analytics software and a couple of slices of that on its website for public consumption