News coming in from the Royal Challengers Bangalore as they shake hands with Nestle Milo for the upcoming 13th edition of Dream11 IPL 2020. Now as being held the official partner the brand has launched its #RoarForCricket campaign.
The campaign launched by Nestle Milo includes a limited edition pack which features all the RCB players. This RTD pack will be available across retail outlets at a special promotional cost of ₹ 30.
The partnership will bring in great benefits for the RCB Franchise as the brand will bring alive the partnership on mass media as well, with a special energetic TVC for the team’s home state, Karnataka. There will also be numerous engaging consumer activations on-ground and on the brand’s social media channels to celebrate the passion that fans have for Royal Challengers Bangalore team.
The Director of Nestle India Dairy Vineet Singh spoke about the association and campaign stating their bond with RCB franchise and having to be said they are really b proud to have partnered with the team for this season. He was quite excited to have partnered with the RCB team and MILO as they extend the brand legacy for more than 86 years. They have indeed produced champions by providing nutritious energy drinks all over the world. Their aim of #Roarforcricket campaign is to provide an opportunity for consumers to look beyond the many challenges of the ‘new normal’ and relish the excitement and celebration of the cricket season with MILO energy.
On the other hand, the chairman of RCB Sanjeev Churiwala was also delighted to have partnered with Nestle as they both share the same enthusiasm and energy to encourage youngsters for participation in sports and to provide meaning and learning of life through the teaching of sports.