Amazon forays into edtech startup market, launches ‘JEE Ready’ app in India

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Amazon, global leading e-commerce unicorn, based out of California, has forayed into the edtech domain with the launch of its JEE Ready app in beta phase, cited Inc42.

This is not the maiden development, earlier, the company has also added a grocery vertical and is, currently, focussing on India-first content for Amazon Prime video. This indicates how important the Indian market is for e-commerce gaints like Amazon, Alibaba, and others.

The JEE Ready app, in beta phase, lets students take free mock tests for their preparation of Indian engineering test, i.e. IIT, JEE. 

Amazon, is an American multinational technology company, based out of Seattle that focuses on e-commerce, cloud computing, digital streaming and artificial intelligence. It was founded in 1994 by Jeff Bezos.

The new app, powered by Amazon, let users take mock tests to prepare for real entrance exams and has over 1,000 installs so far. Users can log in with their Amazon ID and add details such as their target year and the coaching institute they have enrolled in.

Amazon currently lists a few coaching institutes but the test served to students is the same at the moment.

Interestingly, the users can then take mock tests and submit their answers for review and results. These results can be compared to scores by other users to identify strength areas and weak subjects.

On the other hand, in order to boost the edtech startup industry, the Indian government in its draft national education policy has said that technology will play an important role in the improvement of the education system in the country.

The draft policy says that the relationship between technology and education at all levels is bidirectional.

According to reports, there were 3,500 edtech startups in India in 2018. Between 2014 and 2018, 182 edtech startups were funded with a total of $1.34 billion.

Some of the major edtech players in India includes BYJU’s, Toppr, Unacademy, upGrad, TestBook, and so on.


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