The food and grocery market in India is currently estimated at ₹2,500,000 Crore ($400 Billion). According to a recent report published by advisory firm TechnoPak, the market is expected to gross over ₹6,400,000 Crores ($1 Trillion) by 2020. Interestingly a vast and sizable bulk of this market will reside in the category B and C towns. a significant chunk of this market is also expected to convert to eCommerce platform over the coming decades.
NS Bapna, promoter of OnDoor mentioned that “a consistent and superior customer experience will decide the eventual success in this business and therefore, logistics and customer service operation are the backbone of OnDoor. With a better understanding of the daily order pattern and the consumption behavior of the existing customers and armed with the learning from the experience of other incumbents in the business, OnDoor refined and pruned its operations strategy to not only bring the delivery and exchange time down but also improve the overall cost dynamic further”
However, the startup is started with a modest delivery count of 250 deliveries per day is now making an average of 1800 home deliveries daily in Bhopal. in less than a year, OnDoor has opened more than 20 super stores.