Chennai based ‘Pickyourtrail’, a travel tech start-up that helps travelers plan and book multi-country vacations online has raised closed to ₹21 crore ($3 Million) in its series A funding round led by Kumar Vembu, CEO of GoFrugal and Shyam Sekhar, Founder of iThought. Rajagopal Subramanian, the chief information officer of Entrust Family Office Investment Advisors, and Girish Mathrubootham, co-founder and chief executive of Freshworks had also participated in the round.
This is the first external funding for the company and plans to use this fund to further innovate its product, expansion of technical and marketing team and scaling up the company’s proprietary technology platform. Pickyourtrail currently covers over 200 cities across the globe and only caters to vacations outside India.
Founded by Hari Ganapathy and Srinath Shankar in 2014, the startup’s proprietary comfort score algorithm takes into account over 40 factors like duration, travel time, and ratings to build personalized itineraries that travelers can further customize and book. Post booking, travelers can use its app to keep track of reservations, get real time information on flight and weather updates, restaurant recommendations and on-trip chat support.
Srinath Shankar, co-founder of Pickyourtrail said, “Our end goal is to make Pickyourtrail synonymous with customized international vacations and this round is a great stepping stone in that direction.”
Kumar Vembu, CEO, GoFrugal said “Pickyourtrail is one of the most interesting brands that I have personally come across in recent times. There is a massive opportunity in the experience economy and am excited to be partnering with them in creating a global vacation planning product”