Swiggy, an online food ordering and delivery giant, has join hands with Wipro’s Glucovita brand in order to back its delivery agents in this scorching summer. The startup will provide Glucovita Bolts, an instant energy candy made by the consumer care business of software provider Wipro Ltd, to its fleet of 1.95 lakh delivery partners across 200 cities.
“Our delivery partners are our backbone. We launch initiatives for their benefit and comfort, and this partnership to provide Glucovita Bolts is another step towards their health and well being while they deliver orders,” Srivats TS, vice president of Marketing at Swiggy, said.
Based out of Bengaluru, Swiggy is a food ordering and delivery company that provides food service solutions for restaurants. It was founded in 2014 by Nandan Reddy, Rahul Jaimini, Sriharsha Majety.
The company aims to stand out by offering a more curated list of restaurants and services, not to mention its own in-house delivery fleet that pick up orders from restaurants and deliver it to the customers.
Whereas, Glucovita Bolts, the brand of Wipro Consumer Care and Lighting (WCCL) is the energy candy formulated by WCCL’s R&D. It was launched in 2011, based on a consumer research that highlighted the need for an on-the-go solution for instant energy requirement as a convenient out-of-home consumption of glucose and iron.
It comes in the form of tablets in four variants orange, strawberry, green mango and cola– and retails at ₹10.
“This instant energy provider comes in a pocket-sized candy that makes it convenient for Swiggy’s on-the-go delivery partner,” Anil Chug, president of Consumer Care Business at Wipro Consumer Care and Lighting said.
