The Indian Wire » Technology » Snapchat to provide more data analytics features to celebrities

Snapchat to provide more data analytics features to celebrities

Snap Inc., is going to give detailed information to verified celebrities on how popular their snaps have become. Snapchat is going to tens of thousands of digital content creators information about this. They are also known as influencers and will get information about how often are people viweing their storeis.

They will also know the places from where their audiences are from and other details as well. The Influencers have had a hard time making money on Snapchat due to not getting enough information about the viewing of their snaps. And due to this they have moved to different social sites such as Instagram.

People who are making entertaining content are more under focus to the company as they want to increase the popularity of the Snapchat. Influencers who are making money by providing entertaining videos, makeup tutorials and fitness videos are now getting attracted to Snapchat lately in the fourth quarter due to the amount of money making in showcasing branded content. And these brands eventually sponsor campaigns.

It is observed that digital comedians are making 23 percent more content on Instagram stories than on Snapchat. Increasing the amount of interests on influencers on using Snapchat can bring in more advertisements from agencies.

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