To cater the demands of its young buyers, Maruti Suzuki India will refurbish its sales and service experience by incorporating learnings from Nexa. The Indian car-maker is also going to reinvent its corporate brand across all channels.
By March 2018, the company aims to make 150 standalone showrooms operational for its pre-owned car chain True Value, 60-70 dedicated service outlets for its retail chain Nexa, and 80 refurbished outlets in its traditional sales network.
Kenichi Ayukawa, MD, Maruti Suzuki said, “The idea (behind the revamp) is to reinvent and become more dynamic. The average age of Maruti Suzuki customers is getting lower. About 10 years ago, Maruti was known as a father’s car, but today the company’s products appeal to consumers across different age groups. We want to enhance our customer experience”.
The company is looking to use the digital medium to offer information easily, as the younger customers are more tech-savvy. The new showrooms will feature digital engagement zones which will be supported by an interactive website that will allow customers to book test drives and vehicles online.