Carmakers try different tactics during the festive season to push their sales further. The result is a MoM growth in terms of sales helping the sales team to perform better than normal. Right now, there is no such season commencing and to handle this, India’s leading automaker has decided to initiate a ‘National Exchange Carnival’. Straightaway, it is a marketing strategy from Tata Motors that has been launched to benefit the customers.
Want to learn more? Here are all the details related to it.
HIGHLIGHTS:
- Tata Motors has announced a ‘National Exchange Carnival’.
- The exchange-upgrade program is valid for the next 12 days.
- Benefits of up to ₹60,000 can be availed on selected models.
‘National Exchange Carnival’: An Initiative By Tata Motors
The mega carnival is all set to provide benefits to customers across the country. By visiting the nearest dealerships, these customers can take advantage of up to Rs.60,000 on selected models.
Tata Motors has confirmed that the ‘National Exchange Carnival’ will go on till 15th February 2023. Authorized dealerships, spread across 250 cities will be offering an unmatched experience for the next 12 days.
During the announcement, Mr Rajan Amba, VP (Sales, Marketing and Customer Care), Tata Motors
Passenger Vehicles Ltd. added, “At Tata Motors, we continuously strive to understand the customer needs and offer them a delightful experience.
Aligned to this plan, we are announcing the commencement of a 12 day long National Exchange Carnival for customers, by offering them a hassle-free evaluation of their existing cars through our wide network of preowned car business, Tata Motors Assured.
I am confident that the National Exchange Carnival will help our consumers in easily upgrading to their favourite Tata car, in turn experiencing the best combination of design, drive and safety that we have on offer.”
Recently, the carmaker has started delivering the first batch of Tiago.evs in India marking another kickstart. Tata Motors has the maximum market share when we talk about EVs in India.