BYD India, a subsidiary of the Warren Buffett-backed new Chinese energy vehicle (NEV) manufacturer, has announced the expansion of dealer network across key markets in India as the company begins the sale of its e6 electric MPV. Headquartered in Chennai, BYD India now is in association with six auto dealers in order to strengthen its presence in India.
The automaker has started its dealerships across 8 key locations in the country which will be extended to other markets in the coming years. It provides integrated new energy solutions encompassing energy acquisition, storage, and application.
These dealerships will be run by six dealers across eight cities including Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Mumbai, New Delhi, and Vijayawada, covering its respective state and nearby markets. Ahmedabad will be covered by Cargo Motors, Bangalore and Vijayawada by PPS Motors Group, Chennai by KUN Auto Group, Hyderabad by Mody Group, Kochi by EVM Autokraft, New Delhi and Mumbai will be covered by Landmark Automobiles.
The dealerships promise a holistic experience to customers and will offer sales and service for the electric MPV. The new BYD e6 though is restricted for sale to the B2B segment.
Shrirang Joshi, the Sales Head of Electric Passenger Vehicle of BYD India Private Limited said, “We have been focusing on strengthening our presence in the country and the expansion of our dealer network will enable us to take our all new e6, the premium pure electric MPV closer to our B2B customers. Our dealerships, while providing focused sales consultancy as per business requirements, will also ensure that customers get to experience our products which offer maximum value to their business and better total cost of ownership. Our goal is to ensure that our customers feel empowered by associating with BYD India.”
“We are witnessing an emerging demand for premium eMPV segment with a diversified customer base and are confident that the premium eMPV can match all their needs to provide a better experience,” Shrirang added.
Ketsu Zhang, Executive Director, BYD India, said, “BYD has been an aspirational pure electric brand globally and we are delighted to continue our commitment and success in the Indian EV market. We are all set to partner with India’s goal on EV revolution and provide a clean and green environment. Our philosophy is to provide a better motoring experience while being conscious of the environment we live in. With our state-of-the-art after-sales and service centres across key cities, we want to ensure the discerning customer gets superior experience while building a better environment together.”