The festival season has brought all-good days for e-commerce companies. Walmart-backed Flipkart claimed that 45% of customer demand has come from Tier 3 and smaller cities, whereas Jeff Bezos company–Amazon said that their affiliated sellers are getting orders from Tier 2 and 3 cities, 21% more from the last year.
The trends reported by the two companies on the initial days of their festive days’ sales determine the basis of the data.
Flipkart and Amazon launched their festive season sale episode –The Big Billion Days and The Great Indian Festival on October 3. Amazon opened the sales bonanza for Prime subscribers on Oct 2.
“This year, TBBD has started off seeing upbeat participation by customers and sellers. E-commerce is clearly gaining increasing acceptance among the masses, and it is evident that user-friendly technical and financial constructs are helping to drive its adoption. We will continue, in the years ahead, to do what we do best – offer products that deliver the best value, and introduce features and solutions that make our platform more accessible and affordable for customers,” said Nandita Sinha, Vice President, Customer and Growth, Flipkart.
Apple 12 and Apple 12 Mini emerged as the favourite smartphone models for customers, almost two-lakh Apple iPhone 12 devices were sold to date since the opening of the sale offer on Flipkart.
The company also reported a handsome number of orders on wireless earphones, sports shoes, outdoor wear, and men’s clothing.
Grooming, mobile protection, home furnishing, household and women ethnic contemporary categories were among the top categories for marketplace sellers.
“Amazon Great Indian Festival 2021, our month-long festive celebrations have gotten off to a strong start, with millions of customers buying from small sellers listed on Amazon.in, including local shops, start-ups and brands, artisans, weavers and SMB’s,” said Manish Tiwary, Vice President, Amazon India.
During Prime Early Access the number of local shops participating in the event more than doubled compared to last year. “We also saw a 60% increase in sellers who received their highest-ever single day sales year-on-year on Amazon.in number of sellers receiving an order from Tier 2 and 3 cities jumped by 21% and 16% more sellers received orders over last year,” he said.
Amazon revealed that from Tier2 and 3 cities the company is getting 2 out of 3 new Prime sign-ups.