The upcoming film Marjaavaan that stars Sidharth Malhotra, Riteish Deshmukh, Tara Sutaria and Rakul Preet Singh has created a lot of buzz across the social media. The over the top action and the quirky rhyming dialogues of the film have captured the audience’s attention in particular.
The trailer of the film has received mixed response. While it has managed to garner positive feedback, there are also those who have found it quite unrealistic and over the top. In a time when films are getting more and more close to reality, Marjaavaan is going back to the era of ’80s and its larger than life depiction of characters. This raises concerns what kind of response the film will receive from the critics. But actor Sidharth Malhotra feels the critics have become obsolete today.
During a promotional interview of the film, Sidharth shared his thoughts about the whole critics-business.”This is a film made for the audience, purely to entertain them. Today I feel the middlemen which were the critics writing some stuff have somewhat become obsolete. I am not saying it out of vengeance or because I have anything against them,” he said.
He feels with the advanced technology, the audience has access to a lot of information about the film that they can make the decision by themselves of watching or skipping a film. “Today there is so much content out there of a film on your mobile phone. You are constantly watching songs and trailer. We are giving out so much in those two or two and a half minutes of a trailer that the audience has already made up their mind regardless of what somebody writes on that Friday. If there is something that attracts them they will buy the ticket.”
He did admit that a positive review from the critics does help the film. “Of course it helps if somebody else says ‘oh it’s great’, they will be more intrigued about it. But today’s audience is much smarter and they don’t need a middleman to tell them to watch the film.”
Directed by Milaap Zaveri, Marjaavaan is slated to release on 15th of November.