In order to improve its relationship with existing customers, Bet365 has announced that it is going to rebrand its affiliate programme.

The Programme, formerly known as bet365 Affiliates, will now be named bet365 Partners.

The new programme, according to bet365, will have several new features such as a responsive website, a redesigned library, real-time stats and a fresh design.

The enhanced features are likely to attract new partners and professional clients with its updated gambling guidance.

As per Gambling Insider, a spokesperson for bet365 said: “Due to the ever-changing nature of affiliate marketing, we were keen to establish a brand and platform that would demonstrate the company’s continued commitment to this global digital marketing channel.”

It was added: “With over 63 million customers, it is important our partners feel part of a brand they can be proud of, that is representative of their involvement in supporting its growth.”