A company launched in Europe, BetRegal has signed a multi-year partnership with the Canadian Football League (CFL).
The partnership places BetRegal as the Official Sport Gaming Partner of the CFL, which is the company’s first major North American sports partnership.
Previously, the company has partnered with the Irish football club Dundalk and is very active in league marketing strategies as part of the deal.
Gambling Insider reported, CFL Commissioner Randy Ambrosie said: “The sports gaming landscape is changing rapidly in Canada and to be able to partner with BetRegal, who has international experience and the expertise, is crucial for growing the league’s business going forward.”
BetRegal CEO Michael Mirtl added: “The Canadian Football League is one of the most iconic brands in all of professional sports and we are thrilled to be partnering with a league so rooted in Canadian culture.”
“The evolving regulatory landscape around sports betting in Canada presents an amazing opportunity to enhance the CFL fan experience. As fellow Canadians, we are excited to apply our decades of experience in this sector to help educate Canadian sports fans on the sports gaming experience, with a particular focus on responsible gaming.”