The Indian Wire » Social Media » TikTok Introduces New Safety Feature in India Under #SafeHumSafeInternet Campaign
Social Media

TikTok Introduces New Safety Feature in India Under #SafeHumSafeInternet Campaign


The video-sharing app TikTok has introduced a new safety feature that allows users to filter self-defined words in Hindi and English from the comments section. The “Filter Comment” section will automatically remove up to 30 user-defined words from the comment section. Users can also change the listed words whenever they want, the company said in a statement.

TikTok has introduced this feature as a part of its #SafeHumSafeInternet and #BetterMeBetterInternet campaigns launched in partnership with the Cyber Peace Foundation to mark the Safer Internet Day (SID) on February 4.

The app already has a privacy policy that allows users to choose who can comment and react to their videos or send them a message and download content from their accounts.

Earlier, the company had made claims that the app was committed to maintaining a safe and positive in-app environment for its users in India.

The Chinese social media apps recently came under the spotlight after Rashtriya Swayamsevak Sangh’s (RSS) economic wing Swadeshi Jagran Manch (SJM) called for a ban on China-based apps.

The Chinese social media app came after 40 CRPF troopers were killed in a deadly suicide attack in Jammu and Kashmir’s Pulwama district. Nevertheless, TikTok is filled with Hindu chauvinistic content. While a search for #Ayodhya showed 14.1 million views, the RSS tag had nearly 64.5 million views.

TikTok has 54 million monthly active users (MAUs) in India.

TikTok was first launched in China as “Douyin” in 2016. ByteDance, the parent company of TikTok, then rolled out the app globally in 2017.



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