The Indian Wire » Startups » Alkemi Growth Capital backs wellness and hygiene brand Pee Safe with INR 30 cr investment
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Alkemi Growth Capital backs wellness and hygiene brand Pee Safe with INR 30 cr investment

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Having an aim of making environment free from polluting agents, and setting a hygiene-free mindset, Pee Safe, which focuses on wellness brand and cleanliness, has raised INR 30 crore from Alkemi Growth Capital through series A round of funding, reported Mint.

The platform Pee Safe will be using the infused capital to make stronger its Research and Development department, product development, and build breadth and depth in distribution.

“Alkemi brings a global understanding of this space. We are aligned on one common goal – Make Pee Safe a household brand that is synonymous with quality. What started as a journey with one product inspired by my own personal experience, is now a basket of many products inspired by the personal experiences of several thousands of our loyal customer base. Apart from helping with product development and other aspects, the capital infusion will help us support our talent needs in areas such as sales, marketing, and finance,” said Vikas Bagaria, founder at Pee Safe.

Pee Safe was incorporated by Vikas Bagaria in 2013. The platform has been distributing the women’s hygiene products’ segment by introducing environment-friendly products.

As per its website, Pee Safe claims that its product ‘Toilet Seat Sanitizer Spray’ is the world’s highest-selling product in the category.

Pee Safe’s offerings include eco-friendly sanitary pads, organic cotton tampons, menstrual cups, and anti-pollution dust masks.

Its products are currently available in modern trade, general stores, airports and organized stores in more than 40 cities.

“Personal and home hygiene is an essential category to wellness. As a consumer-oriented and agile brand, Pee Safe is operating in a large, growing market and addressing important areas of concern in the hygiene segment. The team has created and introduced innovative, environment-friendly products that resonate with consumers,” said a spokesperson of Alkemi Growth Capital.

The brand Pee Safe has started its products in the subcontinent and plans to expand its reach globally in the next five years.

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