The festive season is heavily packed with offers and sales, given by various e-commerce platforms. Among which Paytm Mall, a subsidiary of Paytm, India’s biggest digital wallet unicorn startup, has stated that it is targeting to generate over ₹500 crore in actual sales and business this festive season, cited Yourstory.
On 29 September, Paytm Mall launched Maha Cashback Carnival and will end on October 6. The e-commerce hand Paytm Mall has on-boarded over 30,000 new retailers ahead of the festive season. Under the partnership, these stores offer their catalog on Paytm Mall app, in-store pick-up, local deliveries, and exclusive brand vouchers.
The partnership also enables Paytm Mall to acquire new users, strengthen its assortment and expand its reach to the neighborhood brand outlets.
Srinivas Mothey, Senior Vice President, Paytm Mall said, “In preparation for the upcoming festive season, we are aggressively on-boarding retail stores and collaborating with new brands. We have also introduced exclusive brand vouchers as part of our ongoing engagement and aims to offer an incredible shopping experience. Our team is overwhelmed with customers’ response to our on-going Maha Cashback Carnival. We have already witnessed 3x GMV within the first two days of this sale and are aiming for $300 million (Rs 2,100 crore) in GMV during the festive season.”
Based out of Noida, Paytm was founded in 2010 by Vijay Shekhar Sharma with an aim to bring an ease in the digital payments ecosystem across India.
Whereas, Paytm Mall, is a platform provided by Paytm for user to shop, it works just like any other e-commerce website or application.
The company Paytm Mall also claims that it does not own and operate warehouses, rather it partners with the sellers and encourages them to use the local courier services for delivery, thereby bringing down the delivery time and costs.
“We are expanding the World Store which makes international brands available to Indian buyers on our platform. We aim to become the launch partner for international brands to cater to the Indian market.” Mothey added.
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