Pepperfry reshuffles top management, expands product offering

Must Read

Howdy, Modi! : World media reactions on Modi-Trump’ grand Houston Event address

New Delhi, Sep 23: United States President Donald Trump and Indian Prime Minister Narendra Modi on late Sunday shared...

Howdy Modi : Modi-Trump mark history in US-India relationship with great show at Houston

Houston, Sep 22:  Modi, delivering his speech at the historic event, talks about the development underwent over five years...

ECI announces dates of Maharashtra & Haryana elections; Single Phase Election on October 21; Result on 24th

Election Commission of India has announced the dates of much-awaited state elections. According to the Chief Election Commissioner, Sunil...

Mumbai-based online furniture startup Pepperfry has reshuffled its senior management, as it looks to expand product offering.

Hussaine Kesury, former head of furniture vertical, will now act as the Chief Activation Officer. He will be taking care of the brick and mortar Studios, which enables customers to touch and feel products, before buying them. These studios contribute about 25-30% to the furniture e-tailers’ sales.

Mihir Kulkarni, former head of marketing, has now been appointed as the Vice President and will be heading the furniture vertical.

Alok Varman, who worked with Pepperfry from 2011-2017, and moved on to B2B e-commerce marketplace WYDR, is now back with the furniture e-tailer, as the head of Studios.

Ratika Bakshi, former design head at interior design cost estimation startup Nestopia, is set to head business expansion.

Both Varman and Bakshi will report directly to Kesury.

According to Ashish Shah, Co-Founder, Pepperfry, the startup will also be expanding into tiling, painting, ceilings, and flooring. These offerings will first be rolled out across Mumbai and Bangalore in the first week of November, before expanding to other cities.

The online furniture retailer has 35 offline studios, which it is looking to double in FY19, as the studios’ contribution towards the sales increases. The omnichannel strategy will enable it to provide an enhanced customer experience, further driving sales.

Earlier this month, it was noted that Pepperfry posted a revenue of ₹308.46 crore in FY18, growing at 20% from ₹257 crore in FY17.

Founded by Ambareesh Murty and Ashish Shah in 2012, Pepperfry provides an online platform to sell furniture and over the years, it has expanded to other home decor categories like wall art, lamps, mattresses, carpets, and kitchen, along with providing furniture on rent.

In March 2018, Pepperfry last raised ₹250 crores in fresh funding from an asset management company State Street Global Advisors.

Pepperfry’s main rival in the furniture retail business is Urban Ladder, while e-tailing giants Flipkart and Amazon are also expanding their presence in the furniture domain, further increasing competition.

In September 2018, it was reported that Urban Ladder was in the process of raising ₹36 crore in fresh debt funding from Trifecta Capital.


Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

‘1984 Sikh Genocide Memorial’ removed after India protests (Lead, correcting intro)

Norwich (Connecticut, US), Oct 20 (IANS) About three months after a '1984 Sikh Genocide Memorial' to the Sikh victims...

Andhra CM Jagan faces flak for media curbs

Amaravati, Oct 20 (IANS) Andhra Pradesh Chief Minister Y.S. Jagan Mohan Reddy is drawing all-round flak for his move to impose curbs on media...

Territorial integrity of Manipur will be upheld: CM

Guwahati, Oct 19 (IANS) Manipur Chief Minister N. Biren Singh on Saturday reiterated the State government's commitment to uphold the territorial integrity of the...

ACB files FIR in J&K Bank loan fraud case

Srinagar, Oct 19 (IANS) The Anti Corruption Bureau (ACB) of Jammu and Kashmir on Saturday registered an FIR in the J&K Bank loan fraud...

Dry day in Goa areas bordering Maharashtra on Oct 21

Panaji, Oct 19 (IANS) Following the directives by the Election Commission, the Goa government has declared a dry day in all the sub-districts bordering...
- Advertisement -

More Articles Like This