Pyze, a California-based, artificial intelligence-operated analytics and engagement solution provider has gained $4.6 million (approx ₹31 crore) in funding led by Illuminate Ventures. While, other participants in the round were Benhamou Global Ventures and Correlation Ventures.
Post funds transfer, Condy Padnos, founder and managing partner at Illuminate will join the company’s board.
“We have on-boarded thousands of web and mobile applications and are seeing strong demand for our services. This funding will help us further accelerate onboarding of more platforms, providing analytics and engagement capabilities to them and to their customers,” Prabhjot Singh, president and CEO of Pyze, said.
Pyze was founded by Prabhjot Singh in 2013. It provides a B2B platform that allows brands and enterprises maximise user retention and monetisation through automated user behaviour tracking, segmentation and omnichannel campaigns.
It helps digital publishers solve their biggest challenge – long-term user retention – through AI-based engagement and personalisation.
Pyze’s initial focus verticals include low code/no code web and mobile app platforms, commerce marketplaces, media platforms, and multi-brand enterprises.
“As business services span multiple devices and as marketing campaigns become channel-agnostic, the capabilities offered by Pyze will become imperative for leading digital platforms and enterprises,” Padnos said.
Apart from Pyze, other AI-driven analytics and engagement solution provider comprises Extole, bazaar voice, Gigya, Bigdoor, Chirpify, and many more.