Roseate Hotels enters premium co-working business with the launch “Upstage Club”

Roseate Hotels and Resorts, owned and operated by the Bird Group, has entered the booming co-working business with the launch of “Upstage Club”, a premier co-working space at the Roseate House in Aerocity.

Spread over 30,000 sq ft, “Upstage Club” has over 100 desks with the price starting at ₹60,000 per desk per month. The club will be operational from 9 a.m to 9 p.m and will offer a luxury work environment with amenities like 4K cinema, auditorium and exclusive access to dining space at the hotel.

Talking at the inauguration, Amitabh Kant, CEO, NITI Aayog, said, “It’s an innovative concept and will encourage more hotels to follow suit. It’s a great space for entrepreneurs and will have a multiplier effect for startups.”

Ankur Bhatia, Executive Director, Bird Group, which owns Roseate Hotels & Resorts, said, “This space will help people run their businesses efficiently. It offers a convenient location near the airport and facilities that no co-working space offers in India till now.”

While this is a unique approach taken by a hotel group, a robust and luxurious infrastructure of the hotel provides it with a unique opportunity to strengthen the co-working ecosystem in a country like India.

If more hotels follow suit, as hoped by the NITI Aayog CEO Amitabh Kant, it will be interesting to see how the coworking startups will compete against the well-established hotels capable of providing premium spaces to the entrepreneurs.

Some of the co-working startups competing with the hotel in India include names like WeWork, Awfis, 91Springboard, CoWrks, Smartworks, among many others.

Earlier this year, Smartworks raised $25 million to expand to tier 1 and tier 2 cities. It was also reported that WeWork India is looking to raise $200 million to increase growth.


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