Swiggy, a popular food delivery startup, based out of Bengaluru, has partnered with the prison-run Freedom Food Factory canteen to delivery biryani. Interestingly, the canteen is run by prisoners of the Central Prison in Thrissur district of Kerala.
The food delivery unicorn will be delivering a chicken biryani combo, served in a banana leaf with a bottle of drinking water.
The project, to sell biryani made by inmates was launched on Thursday in the presence of NS Nirmalandan Nair, superintendent, along with other officers. However, initial delivery will be restricted to a 6 km radius of the jail in Thrissur city.
Swiggy was founded by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini in 2014. The company claims to have over 2 Lakh delivery partners and more than 1 Lakh restaurant partners spread across 200+ Indian cities.
Whereas, the Freedom Food Factory is a prison-run food delivery service restaurant, incorporated in Kerala’s district Thrissur. It delivers biryani, made by prison inmates across Thrissur. It is a restaurant near the central jail in Thiruvananthapuram, and its dishes such as the biryani which Swiggy will deliver have become a huge success among locals.
However, Swiggy’s food delivery is a first of its kind service and takes these prison-run food businesses online. Swiggy is present in over 160 cities with a fleet of 1.8 lakh active delivery partners from over 90K restaurant partners, but this is the first time it has tied up with a public kitchen such as this for specialised deliveries.
On the other hand, according to a 2019 report by RedSeer, the foodtech sector posted triple-digit growth for the third-year running and players in the space expanded their footprint like never before.