Kabir Khan’s film 83, adorned with huge star casts, portrays the victory tale of the World Cup 1983 won by the Indian Cricket Team. The film was expected to be the highest-grossing film of the year. Despite receiving positive responses and huge acknowledgement ever since its release, Ranveer Singh starring ’83’ didn’t pull off the box office.
The first-week collection of the film 83 crossed Rs 47 crores, which doesn’t appear like an impressive number for such a big-budgeted Bollywood movie. A haul of Rs 7 crores on the first Monday post the film release, shows the pitfall of the film in the box office.
Reasons Why The Film ’83’ Collapsed In The Box Office
1. The Imprudent Big Budget
Ranveer Singh, starring 83, mounted on a budget of Rs 250 crores, and due to the delays caused by the omicron variant, it went to Rs 280 crores. It’s just recklessly priced, with the production cost, salaries to the entire cast and ex-cricketers, marketing team and multiple delays which allegedly crossed the potential of the film to recover. The film managed to earn around Rs 115 crores worldwide.
2. The Inapt Release Timing
Kabir Khan’s film 83 clashed with superstar Allu Arjun’s Pushpa and Hollywood’s most awaited Spider-Man: No Way Home. It’s the fate of 83 that it got released opposite the two big-ventured films, which is one of the crucial factors of its underperformance in the box office. The audience got distributed amongst the three big-screen motion pictures, resulting in an immense drawback to the collection of the film.
3. The Film Lacked The Essence Of Music
There was an absence of essence of music and ardent songs in 83, unlike Kabir Khan’s Chak De India. The title track of SRK’s Chak De proffers chill to the audience until now. Similarly, Rakesh Omprakash Mehra’s Bhaag Milkha Bhaag songs had the soul to connect the audience on screen. The film lacked that one big hit song to engage the audience to its core.
4. Failure Of The Marketing Team
Lack of promotion by the PR and Marketing team of 83 led to its downfall. People were unaware of the release of 83, resulting in the shift of the audience towards Pushpa and Spiderman: No Way Home. The team went to UAE and other countries for the promotion but missed publicity on Indian platforms. The film lacked hoardings and digital advertisements against Allu Arjun’s Pushpa.
5. Deepika’s Boycott Due To The JNU Issue
Ever since Deepika Padukone approached to assist JNU students, the audience has often exhibited displeasure towards her. People’s anger against Deepika during her support to JNU students in the course of Chhapak’s promotion demanded a boycott for the film. Similarly, the actress’ connection with the drug case can be a major hitch affecting the film’s pocket in the box office.
All the factors taken together have significantly affected the box office collection of Kabir Khan’s film. Though the director and actors stow their heart and soul into the movie, in spite of that destiny had some other plans for 83.