An agreement has been signed between Pariplay Ltd and BetPlay where Pariplay will offer its games portfolio to BetPlay for access.
Under the agreement, Paripaly will enter into deal with local companies ensuring its reach and expansion in Columbian gaming market.
Andrew McLean, VP Sales at Pariplay said: “We continue our expansion in Colombia where our content has resonated well with local players, and the growth shows no signs of slowing down. BetPlay is a fantastic partner with a big local presence and we look forward to growing our market share together”, as reported by Gambling Insider.
The content provider, Pariplay, will make available its slot games such as Dragons of The North, Rumble Rhino, Grand Loot and Faith to local customers.
Germán Segura, General Manager of Corredor Empresarial, commented: “We are continually looking for new and exciting content to add to our online casino to ensure our customers have access to the best games that the market has to offer. Pariplay has built a substantial portfolio of titles that provide engagement and entertainment in equal measure which will make a great addition to our existing offering.”
BetPlay also stands to gain a lot from the deal as it will enhance its online sports betting and casino products offering to customers, which might boost its brand among the masses.