Facebook has announced Apple won’t charge its default 30% cut till 31st December.
Well if someone makes an in-app purchase, 30% of that fee goes to Apple. But, Apple has temporarily waived those fees on in-app purchases for paid online events by small businesses on Facebook. So if someone holds an online event they will receive all the money earned from it. This Apple waiver will not apply to game creators though.
You can create a Facebook page for your business and hold events, promote it, set an entry price, collect revenue, etc all in one place.
“This is a difficult time for small businesses and creators, which is why we are not collecting any fees from paid online events while communities remain closed for the pandemic,” a Facebook spokesperson said. Facebook has already said they won’t charge any fees from these events until next year, to promote the small businesses.
Apple said, “To ensure every developer can create and grow a successful business, Apple maintains a clear, consistent set of guidelines that apply equally to everyone”. The app store has half a billion visitors each week across 175 countries.
Recently, Mark Zuckerberg criticized the way Apple handles all the things related to the app store. He said “people should be looking into the “unilateral control” that Apple has over “what gets on phones, in terms of apps.” Apple’s iOs 14 may lead to a 50 percent decline in its Audience Network advertising business. Not only this but Apple also rejected the Facebook gaming app on the App store as it would threaten their own Apple Arcade.
A good move by Apple to not take the 30 percent cut. It will really help small businesses to grow.