EasyRewardz, a customer engagement and rewards platform, has secured $4 million (approx INR 29 crore) from Flipkart, reported ET.
As part of the investment, the Bengaluru-based Flipkart and EasyRewardz will enter into a partnership to offer customer engagement solutions to merchant sellers transacting on Flipkart’s platforms.
While, Flipkart’s investment into the EasyRewardz marks a strong push into the offline-to-online segment, giving a potential competition to its rivals.
Flipkart is based out of Bengaluru, founded by Sachin Bansal and Binny Bansal together in 2007. The company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products.
Whereas, EasyRewardz was started by Soumya Chatterjee and Sapan Kadakia in 2013. As per its LinkedIn page, it gives in-depth analytical insights and best in breed services to create customer-merchant ecosystems that foster growth for the merchant and delight for the customers.
The platform EasyRewardz claims to have around 2200 days, 125+ employees, 5000+ stores, engaging over 3Mn+ customers monthly.
According to EasyRewardz executives, the investment is a part of an ongoing funding round that could also see the startup raise capital from others.