Gurugram-based adventure and activity startup Togedr has secured an undisclosed amount of funds from a clutch of the US and UK-based investors. The funding was led by Anil Patel, an experienced professional in cloud architecture and scale.
The funds raised will be used to build better tech and APIs to share with partners, boosting digital marketing efforts, along with expanding operations team, to handle more adventure activities and trips.
“We got the core tech, digital marketing fundamentals and community principles right, solidified our B2B offerings to sustain our revenue stream and built the platform that can scale-up. Now we are looking to grow rapidly using the investment in product development,” said Ashish Yadav, Founder and CEO, Togedr.
Togedr was founded by Ashish Yadav in December 2016. The startup provides a platform for people to book various curated adventure experiences at competitive prices to enrich their lives. The various activities offered through the platform include trekking, camping, scuba diving, bungee jumping, paragliding, river rafting, and mountain biking, among many others.
The startup has a presence in six cities including Delhi, Gurugram, Mumbai, Hyderabad, Bengaluru, and Pune, across the country. It plans to expand to overseas market like Southeast Asian market by launching international hikes and corporate activities.
Other players in the tourism domain providing adventure activities in Indian include Bengaluru-based Thrillophilia, Expedia, TripSavvy, Trippongo, and TravelTriangle, among many others.
Total contribution of the travel and tourism sector in India’s GDP is expected to increase from ₹15.24 trillion in 2017 to ₹32.05 trillion by 2028, according to an IBEF report. There is a potential for growth in this highly competitive industry as the disposable incomes of people increase and as more Indian youths look towards adventure tourism.