Ride hailing cab services, Ola which made its entry in UK last year has now started autorickshaws services in the Liverpool. Ola recently launched a fleet of Bajaj and Piaggio autorickshaws in the city of Liverpool. The launch is seen as a move that will give tough competition to UK market leader and Ola’s arch rival, Uber.
On the first day of launch Ola offered free rides in the city of Liverpool and the Managing Director of Ola, Ben Legg himself drove the bright neon painted rickshaws commuting passengers.
“I have been driving passengers around the city today and have really enjoyed the chance to discuss the challenges that the community faces and how we can help with our new technology. We are celebrating bringing more travel and employment choices to Liverpudlians with our ride-hailing app with the help of the community choir,” Managing Director of Ola UK Ben Legg said.
He also said Ola aims to compete with Uber at global scale and the new launch of autorickshaws services will give more choices to the passengers and also stated that unlike Uber, Ola will be paying larger share of its fare to drivers.
Apart from free rides on first day Ola also gave introductory offers to celebrate Ola’s entry in Merseyside which includes 50% off for customers who download the app before April end. Also, as part of its pledge to empower drivers, Ola says it offers the highest driver rates, charging 10% commission to book cabs, compared with 25% charged by competitors.
Ola launched its services in Uk last year in August.