Amazon is trying to figure out the future for its customers
Amazon the e-commerce goliath is new using all the tests and experiments to bring out the best for its customers. Yes, we have heard about mind-reading, sounds bogus. But, Amazon is planning to use minor tracking advantage over the users’ shopping activities to find out what product would they most probably buy next or even make recommendations to them.
Scout gives you shopping ideas when you’re not sure what you want.
Amazon’s new experimental feature Scout is the new advance in the Internet of Things (IoT) which would not recommend and just show products based on the last purchases made by the customer but understand and choose between better products. It will be like the personal assistant to guide through what would be better to purchase or even do the potential buyer would really need to buy it.
Amazon launches Scout, a machine learning-powered visual shopping tool https://t.co/vZZUeCvwKC by @sarahintampa pic.twitter.com/Sa9RovA6kU
— TechCrunch (@TechCrunch) September 19, 2018
Its experimental Scout feature recommends products based on little more than like and dislike buttons below product images. If you give the thumbs-up to modern table lamps, you may be shown more cutting-edge designs and fewer vintage models.
$AMZN Amazon Scout Recommends Products Based On Your Likes – CNBC https://t.co/xZg1nS8vMM
— LiveSquawk (@LiveSquawk) September 19, 2018
As of the moment, Scout will cover only a handful of items and products. Most of them would include decor and furniture, such as tables, vases, and lighting. It will also make suggestive help on bedding, dinnerware and women’s shoes. Amazon is promising more categories in the future. Worrying about what laptop to purchase or the favorite book Grandma would love, will be catered soon.
The Unheard story of Scout
It’s not very certain as of when Scout premiered, but it has been there. When Amazon asked for clarification on Scout, provided no information, internet archiving suggests Scout has been active for a few weeks. It won’t be surprising if it becomes more prominent, with time. Amazon offers a massive number of products both itself and through third parties (564 million as of January 2018), and it can be difficult to find the perfect item when it’s buried under several pages of search results. This may surface products that would otherwise go unsold, helping everyone as well as Amazon and its partners.