Foodpanda finds its way in the Ola app; looks to garner 150 million customers

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Soon Ola customer will be able to order food through the cab-hailing platform, as Foodpanda announces the integration within the Ola app. The integration will be rolled out in October this year, starting with the key markets.

This integration will also facilitate the food delivery startup’s goal to add another 150 million customers in India.

Bhavish Aggarwal, co-founder and CEO of Ola, said, “Integration with Ola’s platform will help Foodpanda leverage these assets along with our deep understanding of Indian customers, large-scale distribution and logistical, and technical prowess.”

Foodpanda was acquired by the homegrown cab-hailing company Ola in December 2017.

Foodpanda was founded in 2012 and claims to receive 3,00,000 orders per day. The startup has been able to scale its customers through new offers and discounts. While Foodpanda is far behind the food delivery market leaders Swiggy and Zomato, this new integration will help Foodpanda to consolidate its numbers and scale customer base.

With a recent announcement to hire 60,000 more delivery riders will enable the food delivery startup to offer seamless delivery service to its customers.

There is a lot of competition in the foodtech space as the market leaders like Swiggy and Zomato keep on burning cash in order to capture greater market share. Foodpanda’s integration with the Ola app will also give a boost to this food delivery startup to expand its customer base.

Another competitor of Foodpanda is UberEATS, which is slowly growing its numbers as it looks to establish its own market in the food delivery space.

In a recent news, it was reported that Zomato is looking to raise $400 million with a valuation of around $2 billion. Earlier last month, it was reported that Swiggy was in talks to raise around $500 million.

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