Online craft marketplace Tjori secures $700,000 in pre-Series A round from Ex-McKinsey partners, HNIs

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Tjori, a Delhi-based online craft marketplace, has secured $700,000 in a pre-Series A funding round from McKinsey partners and HNIs from India and abroad.

The company said that with its latest round of funding, it crossed $1 million in total investment from investors in India and the Middle East.

“India is yet to create a consumer brand that would capture global imagination like H&M or Zara. I believe such a brand would represent universal appeal of Indian ethnic fashion and wellness. Tjori is on a journey to become that brand, representing the goodness of handmade products – from fashion to home décor to personal care and wellness”, says Mansi Gupta, founder and CEO of Tjori.

Tjori was founded by Mansi Gupta in 2011. It is a marketplace of unique designs from across the globe. Its vision is to bring the world a little closer and make all discover worthy products, discoverable and within your reach.

The company focusses on products made of traditional raw materials, organic ingredients, and techniques. It offers lifestyle products across categories such as fashion and home decor, and have a line of organic and Ayurvedic wellness products for women, men (coming soon), moms and babies.

The startup said that it has been operationally profitable since the last 1.5 years and recently achieved EBITDA profitability and intends to use the funds for further expansion of brand’s categories like apparel, footwear, jewellery, wellness, mom and baby care and home.

It also claims that its website gets more than one million visits per monthand has a repeat customer base of 40-50 percent.

“We have created and retained a huge community of loyal customers which has interested investors from not just India but also the Middle East,” added Gupta.

Besides Tjori, other startups in the similar category includes Isharya, Voylla, Pipa Bella, and many more.


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